Experience
Roles and chapters
A linear timeline—each stop is a role or stretch of work, with detail on a separate page when you’re ready to go deeper.
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Clarity in the handoff mattered as much as the pixels—when flows and specs left nothing fuzzy to fight over, the build got predictable.
Mar 2024 — Present
Lead product design
End-to-end craft for a financial product: flows, systems, and launch quality with compliance in the loop.
Impact
Fewer launch fire-drills and rework loops; stakeholders aligned on shared flows and specs so decisions stuck through build and compliance review.
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Jun 2021 — Feb 2024
Design systems & brand
Built component libraries and cross-platform guidelines; partnered with engineering on tokens and accessibility.
Impact
System usage spread beyond the core squad; new screens shipped faster with fewer one-off styles and rare a11y regressions in QA.
Learn more about this experienceIf the library doesn't survive contact with another team, it's just a neat folder—adoption was the real product.
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Small scopes and fast loops beat big promises—people trusted the work when the timeline matched the words.
Sep 2018 — May 2021
Freelance & studio
Editorial sites, small product MVPs, and identity work for studios and startups—fast feedback and tight scopes.
Impact
Clients shipped on agreed dates with clearer briefs; repeat engagements and referrals replaced most cold outreach.
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Jan 2017 — Aug 2018
Marketing & product design (in-house)
Landing pages, campaign creatives, and light product support for a growing SaaS—bridging brand and conversion goals.
Impact
Campaign and landing tests shipped faster with reusable modules; MQL-to-trial clarity improved with simpler primary flows.
Learn more about this experienceWhen marketing and product shared one story, we stopped designing the same hero three different ways.
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The best decks weren't the longest—they were the ones a PM could act on Monday morning.
Mar 2015 — Dec 2016
UX research & strategy
Mixed-methods studies, journey maps, and workshop readouts for B2B tools—turning interviews into roadmap bets.
Impact
Leadership retired two low-confidence bets; one greenfield idea pivoted after a tight concept test, saving months of dev.
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Sep 2013 — Feb 2015
Visual design & brand support
Identity extensions, deck templates, and digital ads for an agency bench—tight grids, typography, and print-to-screen handoff.
Impact
Retainer clients renewed with fewer revision rounds; brand guidelines cut passive-aggressive Slack about logo clearspace.
Learn more about this experienceConsistency isn't boring—it's the respect you show the person opening file twelve.
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I learned the office wasn't judging sketches—they were judging whether I could listen.
Jun 2011 — Aug 2013
Product design internship
Wireframes, usability notes, and visual polish on a consumer app team—shadowing seniors and owning small features end to end.
Impact
Two shipped tweaks lifted task completion in tests; the team invited a return offer after the summer cohort wrapped.
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Sep 2009 — May 2011
Student design lead
Campus media lab: posters, event wayfinding, and simple sites for student orgs—volunteer crew, real deadlines, zero budget drama.
Impact
Annual conference attendance grew after a clearer sign system; org leaders asked for the "lab crew" by name the next year.
Learn more about this experienceNobody cared if I was "a designer"—they cared if the signs pointed the right way at 8 a.m.
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My first honest job title was "make it look like we know what we're doing"—and that was enough curriculum.
Aug 2007 — Aug 2009
Junior graphic & web assistant
Small business bureau: flyers, mailers, and a PHP-era site refresh—learning production, Pantone, and client phone etiquette.
Impact
The refreshed brochure site doubled quote requests in six months; the owner let me own the next seasonal campaign solo.
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